Guiding you to make confident, well-informed property decisions

Welcome to Ethical Choice Buyer Agents Melbourne

Providing independent advice, clear strategy, and access to opportunities not always visible to the broader market

Our Range Of Buyers Agent Services

Full Buyer Advocacy Service

As Ethical Melbourne Buyer Agents, we excel at negotiating & securing properties for you, to make your buying process simpler. So, sit back, scour our website and let me tell you about how we can help to find you a home that suits your needs without having to overpay.

Property Evaluation Melbourne Inner North
Evaluate & Negotiate

In a constantly changing property market, how do you know what price to pay and what terms and conditions are most favourable? With over 33 years in the industry Melinda & her team will evaluate the property, determine the ideal price point and bid or negotiate on your behalf.

Helping You Buy Well - And Give Back

We focus on helping clients buy well, while also giving back to the community. When you buy your next home through us, 5% of your fee is donated to organisations in need – such as Launch Housing; The Lighthouse Foundation;  GIVIT: Foodbank: Minus18:  DVA Foundation: & Streetsmart. Why, because we believe all people, regardless of race, gender or sexuality deserve to live in a safe and secure home full of love and respect. Essentially we combine professional savvy with a genuine social conscience.
 
Buyers Advocate Melbourne Inner North

Welcome to Your New Home

We have seen it all in property. The good, the bad and the ugly. The under-quoted and the over-quoted. We have been around a long time to know that the wrong property can cost you a lot of money and the right one can potentially make things financially easier for you.  When you choose to work with us we will save you an exhaustive amount of time scouring the internet and considering the wrong properties. 
 
As experienced Buyer Advocates we help to ensure you have an effortless transition into your new home. So, make a list of the qualities you would love in your next home and let us guide you in the right direction to stop you from making what could be a very expensive mistake.

Who We’re Best Suited To

Buying property can feel overwhelming, especially in a competitive market. Not every buyer needs the same level of support and that’s okay.

If this sounds like the way you want to approach your purchase, we’d love to hear about your plans.

See how we have helped people just like you...

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Vanessa profile picture
Vanessa
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I had been trying to purchase a property for over a year, but as a busy single mum, I was finding the whole process overwhelming & impossible. I decided to outsource the buying process & was relieved that I chose Ethical Choice. Melinda & Alicia were so supportive & really held my hand the whole way through. Within two months we found the perfect little place at a great price and I couldn't be happier. Thanks again Melinda & Alicia!
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Sarah Tielman
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Worked with Melinda and Alicia from Ethical Choice to purchase a property in Melbourne. Being based overseas, their service was incredibly efficient and great value for money considering they were able to handle all of the leg-work on my behalf. I was able to purchase a lovely off-market property which is perfect for my needs. Would highly recommend, especially to busy professionals or buyers from interstate or overseas.
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Erinna Skiotis
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We couldn't recommend Melinda and Alicia more highly. As first time home buyers, we were feeling daunted and overwhelmed searching on our own, but Melinda and Alicia put us at ease straight away. With their expert knowledge and genuine care, we felt supported throughout the whole process. They were proactive, patient and always made themselves available to answer any questions we had. They also negotiated for us in a some unusual buying circumstances and made the whole process so much easier and less stressful! They are truly passionate about what they do, and go above and beyond for their clients. Thank you Melinda and Alicia, we are so appreciative of all your help and love our new place!
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Natalie Chee
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Melinda, Damian, Georgie and Simone did an exceptional job at helping us find our new home in Melbourne. Without them we would have been completely overwhelmed, but they continued to keep us calm and on the right path and in the end Damian even helped us secure our home before it went to auction. We felt like they all had our best interests at heart and endeavored to ensure we made a good decision. Using Ethical Home Buyers was definitely one of the best decisions we have ever made. And there is the added bonus of knowing that some of our fee is going towards charity. I can only recommend them to anyone looking to buy a property who values expert advice and excellent customer service.
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Tammy Benitez
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Melinda and Alicia are amazing! Super organised, diligent and communicative. In addition to that, they provided a highly personalised service, clearly understanding my property requirements and I landed a home that ticked all my boxes. So happy with what I bought. Highly recommend! I couldn't have done it with out them!
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Nat Stefanic
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We would strongly recommend Ethical Choice Buyer Agents to anyone looking to buy their first home, Melinda and Alicia were absolutely amazing throughout the whole process. We really appreciated their authentic and caring approach that helped us stay grounded and optimistic until the end. We still can't believe how quickly we were able to find such an amazing property, thank you so much Melinda and Alicia!
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Thalia Haynes
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My husband and I recently bought our first home with Melinda and Alicia and they were lovely to work with. Great support and very communicative throughout the experience!
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bram van kopplen profile picture
bram van kopplen
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Me and my Fiancé have just finished working with Melinda and Alicia on purchasing our first home and it was an amazing experience. They helped us through every step of the process and introduced us to every contact we would need for a smooth and enjoyable purchase. I would highly recommend them to anyone and everyone who wants to actually enjoy the process of buying a home as all I’d heard before meeting them was that it was a hard and stressful process. They made it an exciting and stress free journey.
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Sophie Shilling
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We really enjoyed the experience of buying our first home, all thanks to Melinda and Alicia. The EOI process we ultimately purchased through was so much less stressful than I thought it would be, because Melinda and Alicia gave us confidence in both the bidding strategy and choice of property. There were several properties that we loved but didn't purchase based on their assessment and I'm so glad we waited - they were right! Absolutely worth every penny, plus we secured our new home for an amazing price. Thanks again, Melinda and Alicia!
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Mission & Values

Our Values

Our Mission

Our mission at Ethical Choice Buyer Agents is to provide a superior service based on integrity and excellence. We strive to be constantly improving while giving back to the community to help ensure all people have a safe and secure environment to come home to.

Our Company

This company was founded on my own personal experience and understanding that all people have a right to feel safe in their own home. Ethical Choice is about making better choices for ourselves, for the people around us and for the environment.

Discuss your plans and whether we can help

Ethical Choice Buyer Agents

At Ethical Choice Buyers Agents we are passionate about helping people to find a home that is perfect for them.

We love using our experience to guide people when making what is often one of the biggest decision of their life.

Reach out to us today and find out how we make the buying process simple and effective.

Buyers Agent Fitzroy

Tell Us About Your Plans

We work with buyers who are ready to purchase in the near term and want to make well-informed decisions in a competitive market.

Frequently Asked Questions

What exactly does a Buyer’s Agent do, and how are you different from a Real Estate Agent?
A traditional Real Estate Agent is legally obligated to work for the seller to achieve the highest price possible. As Buyer’s Agents, we work exclusively for you.
 
We help level the playing field by using our 35+ years of industry experience to find suitable properties, assess their true market value, and handle negotiations or auction bidding on your behalf. Our role is to help you buy well, avoid costly mistakes, and reduce the stress that often comes with navigating the property market alone.
Yes. Many of our clients come to us after they’ve already identified a property they’re interested in.
 
Through our Evaluate & Negotiate service, we can assess the property, advise on pricing, review the contract, and negotiate or bid on your behalf. This is often helpful if you’re unsure how to proceed or want confidence before making a commitment.
We assess each property based on comparable sales, current market conditions, and the specifics of the home itself. This helps you understand what a property is really worth and whether it represents the right opportunity for your goals and budget.
Yes. Through our network and industry relationships, we can often introduce opportunities that are not publicly advertised.
 
In some cases, this can reduce competition and give buyers access to properties before they reach the broader market. Our focus is always on helping you secure the right property at the right price for your circumstances.
It depends on your brief and readiness, but many of our clients are looking to purchase within the next couple of months.
We work best with buyers who are ready to move forward, either with finance pre-approved or funds available, and who want guidance to make informed decisions in a competitive market.
Ideally, yes. Having finance in place allows you to act quickly when the right property becomes available.
 
If you’re still organising finance, we can guide you on the next steps before commencing the search process in full.
Many buyers spend months attending inspections, monitoring listings, and second-guessing decisions.

Our role is to reduce that pressure by handling the research, filtering opportunities, arranging inspections, reviewing contracts, and managing negotiations. Instead of constantly searching, you can focus on evaluating the right opportunities with a clear strategy and experienced guidance behind you.
Not at all. We work with a diverse range of clients, including first-home buyers, families, upsizers, downsizers, and investors.
 
We offer different levels of service, from Full Buyer Advocacy through to Evaluate & Negotiate packages, depending on your needs and the level of support you’re looking for.
We work across a range of Melbourne suburbs where we have strong local knowledge and established relationships. This allows us to provide more accurate advice and identify opportunities that align with your brief.
Our name reflects the way we approach both property and community.
 
Alongside providing independent property advice and advocacy, 5% of our fee is donated to organisations that support safe and secure housing for those in need, including Launch Housing, Lighthouse Foundation, and GIVIT.
 
For many clients, it’s a meaningful way to support the broader community while purchasing their own home or investment property.
Talk to an experienced buyers advocate today!
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